Post onFriday, March 31, 2017
An Event by Beyond the Bund and China Fashion Bloggers
The Condé Nast Center of Fashion & Design, 398-1 Huaihai Zhong Lu, 3F
April 7 – April 13, daily from 2pm – 9pm
-Livestreaming of all fashion shows at Shanghai Fashion Week
-A virtual wardrobe by David Keohane
-A virtual cinema by HIVE VR (tentative)
-A fashion history exhibition curated by
-A charity auction to benefit The Greatest You Popup Shop
April 7, 2017 - pin it, mark it, stamp it.
For t'is the day we have all been waiting for: day ONE of Shanghai Fashion Week.
‘For me Fashion Week is something that is glossy and far from my own reach’
‘Glamour, lights, & VIPs’ -Staney Petkova
‘An artistic expression for the rich’ -Tina Rate
Voices, so many awed, intimidated, and wary voices... but NO MORE. China Fashion Bloggers and Beyond the Bund have teamed up to change how you see Fashion Week... through the democratic lens of technology!
BTB and CFB will be putting on a 7-day livestreaming event of dozens of fashion shows from Shanghai Fashion Week so that everyone can experience the catwalks in an atmosphere that is both vibrant and fun.
But wait, there's SO MUCH more: a chance to try on virtual clothes by artist David Keohane, with 100 pieces of digital dresses, shirts, skirts, pants, and accessories that are projected onto the wearer and make for some killer photos.
You can also watch videos in our virtual cinema powered by HIVE VR, sitting in space or the middle of a rainforest while you enjoy the latest fashion videos from China’s top creatives.
You will also be able to view the very best pieces to ever show at SFW in an historical fashion retrospective curated by m0w, which will change daily to keep things fresh.
And lastly, you will be able to participate in a charity auction that will benefit The Greatest You Charity PopUp Shop, an innovative concept that will place shipping containers in key locations around Shanghai to collect donated clothing; the containers will then travel around China to impoverished areas and offer them to those in need.
So grab a friend and come our way, as we will also have drinks, food, and of course plenty of fashion... It’s your chance to experience Fashion Week like never before and to also support local creativity!