Hydi, Designer at Raffles Privato

Post on 

Friday, July 15, 2011 

under Education & Career


Tell us a little bit about the idea you had for your clothing.

The entire collection revolves around ‘Fairyland' and accompanies "Romanticism" as the overall theme. Inspired by the fairytale image, I have re-created a modern fairy, with elements of the current. The whole collection is full of dreams, color and fantasies. A large number incorporate the lightness of fabrics, such as chiffon, silk and linen to display a soft touch. The plaits and pleats create a luxurious feeling.

How does the reality of running a store compare to the dream?

I have to face every single detail, not just create the garments.

How is business compared to studying?

Studying is what you take, business is what you get out of it.

How do you come up with your ideas and do you ever run out of them?

Most of my ideas are from my life experience such as travelling, movies, music, arts, museums - though of course I do run out of them sometimes.

How are you finding your designer life/career in general?

Tough but I'm happy.

Do you love everything about it or do you have to sometimes take the rough with the smooth?

I am a typical perfectionist; work hard and get the right results.

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