/ Reviews
Alter Exclusive and 'alter'native
by Katherine Man
on Friday, August 12, 2011 12:00 AM
If you're tired of seeing the same old luxury brands around town, then head to Alter for the ultimate fashion experience. Exploring a gap in the market for an international fashion/lifestyle boutique in Shanghai, Alter offers over 30 worldwide brands that have been individually hand-picked in the global fashion capitals by the founder herself, Sonja Long. Having opened up various successful boutiques in South-East Asia herself and working previously with Versace, Sonja has a clear eye for contemporary fashion and raw talent.
Having opened in October 2010 in the heart of the high-end Xintiandi Style Complex, Alter offers an enlightening experience away from the unpleasant herds of shopping crowds. This clean-cut studio evokes an alternative edge with mannequins quirkily sitting on the ceilings and concrete staircases leading up the walls to infinity.
Spotlights beam down on the accessories placed in a minimalistic manner, while copper railings hang the most intricately crafted fabrications.
Alter's concept is represented within their name: Art, Lifestyle, Taste, Essence and Rhythm. This store is essentially a playground for adults to mingle, chat or read a few of their design books displayed around the suede seats.
Offering fine quality goods at luxury prices, indulge in the classic asymmetric cuts by Roland Mouret or the exquisite prints and patterns of Emma Cook. For some deluxe styling advice, book a session with the creative director, who has worked with an A-list of clientele.
You're guaranteed to feel fabulous in the nfinity changing rooms suited for a queen, with mirrors meticulously fitted on all the walls. With such an excellent service from the trained stylists, this store is set to pamper you in luxury.
With the street fashion blogger, Facehunter, previously turning up for a book-signing party, prepare for more glamorous events being held at Alter. You'll also find multimedia artists exhibiting their work on a monthly basis and Parisian DJ Elise spinning the decks on the weekend. With many of the chosen designers being worn by celebrities such as Victoria Beckham and Kate Moss, this store is a stylish hub for the ever-growing fashion-conscious lifestyle of the Shanghainese. Whether you're a trendsetter hunting down the most exclusive garments or a simply a creative soul into art and design, get set to be inspired by the alternative world of Alter.
