Instagram is a famous photo and video sharing platform in the world. Most marketers use Instagram to reach their target audience and establish a positive brand reputation. Instagram gives an excellent opportunity for marketers to build brand awareness, generate sales, and drive traffic to your website.
To get positive results in such a competitive environment, you should be aware of the right marketing strategies to create a well established brand mark. Here are 15 powerful marketing tips to boost your marketing strategy.
1. Switch Over Instagram Business Profile
The first step of your Instagram marketing strategies is to create a business account. Switching to a business profile is a simple step, but it should make a difference in your marketing strategy. Here are the steps to switch Instagram business account:
- Go to your profile page.
- Tap the hamburger menu in the top right corner.
- Tap setting->account->switch to professional account.
Now you can log in to your Facebook account within the app if you already have a Facebook account. Once you confirm which Facebook page you want to connect to, your business profile is ready to do.
2. Make A Killer Instagram Profile
The first impression is the best, this statement is 100% true in the real and virtual world. As a marketer, you have to make an engaging profile to create a social presence. When an Instagram user visits your profile, their first eyesight goes to profile, most recent posts, bio, and website links.
Therefore, try to include the basic information about your brand and business, which helps to create the best impression. In the bio section, you can add a link for your landing page that will help to increase the conversations and drive website traffic within a short time.
3. Create Unique Instagram Content:
Quality and engaging content is the key to get success on Instagram marketing. Keep an eye on engagement based contents with a unique style. Creating videos with unique content will increase your organic reach and enhance your brand awareness.
You can show your most popular products in different pictures, videos, texts, and captions. It is one of the unique ways to show your brand to a wider audience and get more user engagement.
4. Take Advantage Of Instagram Stories
Instagram stories are a great opportunity for brands to tell brand stories and increase brand awareness. Instagram stories look like a slideshow format, and it appears at the top of the Instagram feed, so your followers can easily find your posts in their Instagram page.
If you want to get Instagram story views, you should post engaging content once or twice per day in your account. It will help to keep your followers engaged with your brand. In this way, you will get a chance to boost story visibility and receive new followers to your profile. With Instagram stories, you can run ad campaigns, create contests and giveaways, highlight new products, and give discounts and special offers.
5. Use Trending Hashtags
Hashtags play an important role in Instagram marketing success. A video with trending hashtags helps to reach your target audience and increase engagement on your posts. Here are few hashtag types you can use to improve your brand reach:
Brand Hashtags: Brand hashtags can help your customers can easily find your brand, gain potential customers and build a social reputation.
Local Hashtags: If you can’t find effective hashtags, you can find local hashtags from other businesses and competitors’ accounts.
Content Hashtags: When your content becomes popular on Instagram, you can use content hashtags. It will help you to create a good impression on a huge Instagram audience.
6. Partner With Perfect Influencers
On Instagram, influencer marketing is the best way to gain more engagement with businesses. Usually, influencers have a large and loyal audience demographic and different content ideas. Many people purchase products based on influencer recommendations.
When you partner with the right influencers, you will get an opportunity to increase the visibility of your products and services. Before collaborating with influencers, you should find the perfect influencers who are relevant to your business and have a strong connection with their followers.
7. Add Call-To-Action
Call to action is an effective marketing strategy for your brand to get an immediate response or encourage a direct sale. When you want to increase the number of sales, generate more traffic and get followers to your website, you should include call-to-action to your posts. It will make your followers take a specific action such as contact you, visit your site or buy a product, etc.
For example, a brand Zaful created a CTA link with “only 72 hours” to attract their followers and get attention within a short span.
8. Post User-Generated Content
User-generated content is a great way to build your brand presence. Instagram is the primary platform for UGC because it looks real and genuine. User-generated content is any content, text, images, videos, and reviews created by people or brands. Depending on your business goal, you can create user-generated content. So, users create and share their posts based on your theme, which helps to expose your brand to their audience.
9. Utilize Instagram Advertising Feature
Instagram ads are posts or stories that a business pays to promote their brand on Instagram feed. It looks like a regular post, but it is defined by a sponsored label. It also includes a call to action button to drive traffic to your website.
Here are few types of Instagram ads:
- Stories Ads: It is a full-screen ad that appears in between user’s stories. You can add a call to action in the form of a swipe-up feature at the bottom of the story.
- Video Ads: Instagram video ads allow users to post up to 1-minute videos. It gives a chance to users to look at your brand, business, or products closer.
Instagram Shopping Ads: Instagram shopping ads can take users directly to your product description page within the app. So, they can easily purchase products through your mobile website.
10. Add Location Tags
You can get more engagement if you use location tags on your posts. You can add a location to your brand promotion videos. Here are the benefits of adding location tags:
- It helps improve your geo-targeting.
- People can view more posts from a particular location.
- Increase engagement on your posts.
- Getting more followers to your profile.
- Your fans and followers know your location.
- Encourage users to share content with their location.
11. Post Content At Peak Time
Each business has a different audience demographic, so the activity of your audience can be different. Therefore, you need to analyze the best time of day when your audience is most active. In general, posting content from 9 AM to 6 PM can generate solid engagement. But you have to find the peak time to get engagement throughout every day. You can track Instagram insights to find out when your audience is active on Instagram. So, you can follow that time for uploading future content.
12. Cross-Promote Your Instagram Contents
Cross-promotion is one of the excellent strategies to increase your brand reach. You can use different ways to promote your Instagram business accounts on other social networks. In case you have any social accounts such as Facebook, Twitter, LinkedIn, which can help to receive a huge fan and followers to your profile.
For instance, promoting your Instagram video content on Facebook and LinkedIn will help you to get more traffic to your account. Wherever you can post your content, you will gain new followers and reach your business!
13. Offer Discounts
If you want to increase sales on Instagram, you should create curiosity among the audience with your content. Usually, people love to purchase products which show discounts or offers. So, you can give some coupon code or any discount by including your product’s photo and brand texts.
Holidays and festivals can be a great opportunity to promote your special offers to attract your target customers. It is a great way to get active followers to your Instagram profile. Make sure that the offered products or services must be of good quality!
14. Build Strong Relationship
Building a strong relationship with the Instagram community is an important tactic for increasing followers growth to your account. If any user or followers are commenting on your posts, you must respond to them. Don’t send formal messages like “Thank you” & “Carry on,” etc.
You can answer your followers’ questions and get feedback for improving yourself, which helps build a personal relationship between you & your followers. If you want to engage with your audience, you can create engaging content with more exposure. Spending more time with your audience gives a lot of love, such as likes, followers, and views!
15. Keep An Eye on Instagram Metrics
Last but not least! Instagram metrics are a powerful strategy to enhance your profile growth. It is a great way to monitor your competitors and get more ideas to improve your Instagram account. Also, you can track & measure your performance using Google Analytics and Instagram Insights!
- Followers growth
- Post engagement
- Number of clicks to your URL
- Content performance
Instagram Insights is a free in-built analytics tool that gives the perfect statistics and analytics about your brand!
Instagram is one of the fastest-growing social networks ever! When you create an Instagram profile for your business, you will never stop growing and evolving. By using these 15 powerful Instagram marketing tips, you can maximize your potential growth and get more success on Instagram.
Caterina Taylor is an experienced social media marketer and writer who works at PlanYourGram.com. She loves to work on content creation for social media blogs and has the potential to deliver engaging content on various platforms and networks.